Understanding Patients & the Marketplace
The healthcare industry is evolving at an unprecedented rate. While the healthcare industry is in the business of providing health services and patient care, it is still a business – and a very competitive one. More than ever, patients are using the Internet to research medical care facilities, hospitals and physicians. They are using blogs, Internet communities and other forums to discuss care and experiences, seek referrals and gain information about emerging treatments, diagnostics, equipment and facilities.
Finding relevant information is a daunting endeavor. The smallest bit of information can dramatically impact your bottom line and there are an infinite number of places where that information can exist. RiverGlass removes the time and tedium from sifting through pages and pages of irrelevant search results to provide meaningful, concise information — according to your unique criteria and needs.
RiverGlass delivers "unstructured" information along with "structured" or "defined" data from a consumer's perspective. For example, results from a survey used to measure patient perceptions of healthcare provide hard scores and rankings, or "structured" information. An example of "unstructured" information could include patient and consumer commentary on a user group. RiverGlass finds and delivers both kinds of data for deeper, more comprehensive information.
Gain early clinical intelligence based upon consumer perceptions of health and the healthcare delivery experience from
- inpatient or outpatient surgeries screening facilities
- provider satisfaction
- quality of care and service from medical as well as support staff
- provider satisfaction from physician groups and health plans
This information becomes even more crucial as healthcare "pay for performance" programs gain momentum.
Harness public opinion on emerging high tech/high utilization screenings, procedures and facilities. Which diagnostic and treatment procedures are most valued by patients? Which competitors are providing the services and how are their patients responding?
RiverGlass enables facilities, providers and insurance companies the ability to stay ahead of the knowledge curve with early information across a broad range of concerns.